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Brand
H&M
ProjectHM WOMAN OYSTER
Close-up portrait of Vika Evseeva wearing a white turtleneck and large silver statement earrings against a light background.

H&M HM WOMAN OYSTER 2024

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Andrea Martinelli
Andrea MartinelliHair Stylist
Jessica Martinelli
Jessica MartinelliCasting Director
Vika Evseeva
Vika EvseevaModel

Tags

vika evseevawoman wearing turtleneckwhite turtleneck sweatersilver statement earringssilver earringsstatement earringswhite sweaterturtleneck sweater

Description

This close-up fashion portrait for the H&M Woman Oyster project features model Vika Evseeva wearing a textured white turtleneck sweater and striking silver statement earrings. Captured by photographer Alejandro Sonoro with hair styling by Andrea Martinelli and casting by Jessica Martinelli, the image focuses intimately on the subject against a minimalist pale backdrop. Soft lighting illuminates the scene, highlighting the textures of the knitwear and jewellery. The composition delivers a clean, modern aesthetic with gentle motion in stray strands of hair.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (70%)
Silver (30%)

Background

White Seamless

Context

Lookbook