H&M HM WOMAN OYSTER 2024

Description

This fashion campaign image for H&M Woman Oyster features model Vika Evseeva captured by photographer Alejandro Sonoro. The subject wears a voluminous white fluffy textured coat layered over a matching white top against a solid pale green background. Hair styling is handled by Andrea Martinelli with casting by Jessica Martinelli. The soft, even lighting highlights the tactile contrast of the garments against the minimalist pastel backdrop.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Background

Solid Colour

Context

Advertising Campaign