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Brand
H&M
ProjectHM WOMAN OYSTER
Model Vika Evseeva wearing a long white faux fur coat against a pale green background for H&M Woman Oyster

H&M HM WOMAN OYSTER 2024

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Andrea Martinelli
Andrea MartinelliHair Stylist
Jessica Martinelli
Jessica MartinelliCasting Director
Vika Evseeva
Vika EvseevaModel

Tags

vika evseeva in white faux fur coatwhite faux fur coatfaux fur coatwhite coatvika evseevamodel in white coat

Description

Model Vika Evseeva poses for the H&M Woman Oyster project wearing a voluminous, long white faux fur coat over a matching white top. The composition features soft lighting against a plain pale green backdrop, highlighting the plush texture of the outerwear. Alejandro Sonoro photographed the campaign, with hair styling by Andrea Martinelli and casting by Jessica Martinelli.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (80%)

Background

Coloured Seamless

Context

Lookbook