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H&M: H&M - F/W 2024 Collection

Brand
H&M
Date

Nov 2024

Description

The H&M Fall/Winter 2024 collection campaign presents a series of studio portraits that lean into a stark, monochrome aesthetic. Captured by photographer Maxime La, the imagery focuses on sharp tailoring and minimalist menswear silhouettes, ranging from structured leather jackets to ribbed knitwear. The series features models Nicolo Sala, Saul Symon, and Seyi Adumati, framed by styling from Mattias Karlsson and hair design by Matt Mulhall. The production utilises a clean, editorial approach, alternating between bright, high-key backdrops and low-key chiaroscuro lighting to draw out rich fabric textures. Each portrait maintains a consistent vertical composition, highlighting the collection's focus on contemporary, clean-lined design.

Style

Editorial, Vertical, Clean, Monochrome

Industries
High Street Fashion
Color
Jet Black
Background

White Seamless

Context

Lookbook

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