H&M

Nov 2024

The H&M Fall/Winter 2024 collection campaign presents a series of studio-based portraits focusing on minimalist menswear. The project leans into a clean, editorial aesthetic, relying on monochromatic palettes and sharp, structured tailoring to define the seasonal look. Photographer Maxime La captures the collection through a mix of high-contrast, low-key chiaroscuro lighting and bright, even studio illumination. Fashion editor Mattias Karlsson coordinates the styling, which features layered knitwear, leather coordinates, and modern silhouettes. Hair styling by Matt Mulhall complements the sharp lines of the apparel, while models Nicolo Sala, Saul Symon, and Seyi Adumati round out the production.

Editorial, Vertical, Clean, Monochrome

High Street Fashion

White Seamless

Lookbook