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Close-up portrait of a male model wearing a white shirt and dark jacket with dramatic warm lighting across his face.
Monochrome portrait of a young male model wearing a dark button-down shirt and turtleneck against a grey gradient background
Young male model seated on a stool wearing a black long-sleeve top and black trousers against a white seamless background
A male model wearing a dark turtleneck sweater and trousers against a plain white studio background.
Model wearing a grey turtleneck sweater and dark trousers against a white background
Black and white portrait of a male model wearing a black leather jacket and trousers seated on a white stool against a plain background
Close-up monochrome portrait of a young male model wearing a patterned zip jacket against a plain grey background
Monochrome portrait of a young male model wearing a black leather jacket seated against a plain neutral background.
Male model wearing dark sweater holding a leather tote bag against a white background for H&M F/W 2024 collection.
Full-length portrait of a male model wearing a white zip-up jacket and white trousers against a grey gradient studio background.
Portrait of a male model seated on a chair wearing a black long-sleeve top against a neutral grey studio background
Close-up portrait of a male model wearing a white shirt and dark jacket with dramatic warm lighting across his face.
Monochrome portrait of a young male model wearing a dark button-down shirt and turtleneck against a grey gradient background
Young male model seated on a stool wearing a black long-sleeve top and black trousers against a white seamless background

H&M H&M - F/W 2024 Collection 2024

About

The H&M Fall/Winter 2024 collection campaign presents a series of studio portraits that lean into a stark, monochrome aesthetic. Captured by photographer Maxime La, the imagery focuses on sharp tailoring and minimalist menswear silhouettes, ranging from structured leather jackets to ribbed knitwear. The series features models Nicolo Sala, Saul Symon, and Seyi Adumati, framed by styling from Mattias Karlsson and hair design by Matt Mulhall. The production utilises a clean, editorial approach, alternating between bright, high-key backdrops and low-key chiaroscuro lighting to draw out rich fabric textures. Each portrait maintains a consistent vertical composition, highlighting the collection's focus on contemporary, clean-lined design.

Brand

H&M

Credits

Maxime La
Photographer
Mattias Karlsson
Fashion Editor/Stylist
Matt Mulhall
Hair Stylist
Nicolo Sala
Model
Saul Symon
Model

Industries

High Street Fashion

Styles

EditorialVerticalCleanMonochrome
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