Brand
ProjectH&M - F/W 2024 Collection

H&M H&M - F/W 2024 Collection 2024
Associated creatives
Tags
Description
A striking close-up portrait of a male model captured for the H&M F/W 2024 collection. The subject wears a crisp white collared shirt layered beneath a dark structured jacket. Warm, directional light cuts across one side of his face, creating deep shadows and highlighting detailed skin textures. The composition focuses on an intense, direct gaze with soft background gradients.
Style
Editorial, Vertical, Warm, Clean
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Pure White (30%)
Jet Black (70%)
Background
Grey Seamless
Context
Advertising Campaign, Lookbook