Brand
ProjectH&M - F/W 2024 Collection

H&M H&M - F/W 2024 Collection 2024
Associated creatives
Tags
Description
This portrait from the H&M F/W 2024 collection captures a male model seated on a chair against a neutral, seamless grey studio background. Photographed by Maxime La with styling by Mattias Karlsson and hair by Matt Mulhall, the subject wears a dark long-sleeve top and poses with hands clasped over the back of the chair. The composition uses high-contrast monochrome lighting to highlight the subject's features and clothing textures. The image reflects clean art direction for a contemporary fashion campaign.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black (90%)
Background
Grey Seamless
Context
Lookbook