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ProjectH&M - F/W 2024 Collection

H&M H&M - F/W 2024 Collection 2024
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This fashion editorial image for H&M showcases a male model captured by photographer Maxime La, styled by fashion editor Mattias Karlsson with hair by Matt Mulhall. The subject wears a grey ribbed turtleneck sweater paired with dark wide-leg trousers and polished black leather dress shoes. Posing dynamically against a clean white backdrop, the monochrome composition emphasizes sharp tailoring and clean lines. The studio lighting provides balanced illumination, highlighting the soft texture of the knitwear against the structured trousers.