Brand
ProjectH&M - F/W 2024 Collection

H&M H&M - F/W 2024 Collection 2024
Associated creatives
Tags
Description
This striking monochrome close-up portrait features a young male model captured for the H&M Fall/Winter 2024 collection. The subject is styled in a textured, patterned zip jacket worn over a light mock-neck top. Photographed by Maxime La with fashion styling by Mattias Karlsson and hair by Matt Mulhall, the composition emphasizes sharp focus and dramatic tonal contrast against a seamless backdrop. The mood is direct and introspective, highlighting intricate fabric textures and sharp facial features.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Charcoal (70%)
Pure White (30%)
Background
Grey Seamless
Context
Lookbook