Heyday

Oct 2021

The brand identity for browser assistant Heyday integrates minimalist graphic design with expressive, hand-drawn motifs to create a cohesive digital and physical presence. The system employs a bold typographic hierarchy paired with vibrant, illustrated hand gestures, bridging the gap between functional utility and approachable design. Developed by Order, the visual language manifests across a variety of touchpoints, including UI interface design for the browser tool, printed handbook covers, and outdoor transit advertising. The execution leans into clean compositions and a refined color palette, grounding abstract research tools with tangible, human-centric iconography. This project utilises minimalist typography and vector-based graphics to maintain consistency from digital displays to wheat-pasted poster campaigns on exterior walls. The work creates a recognisable interface for users, balancing technical information with clear, playful visual cues.

Horizontal, Commercial, Clean, Minimalist

Typography

Apps & Digital Platforms