Żywieckie Suwakowanie

Jun 2019

The brand identity for Żywieckie Suwakowanie serves as a masterclass in typographic precision and visual rhythm. Developed by the design team at Order, this comprehensive system leans into the intersection of artistic expression and commercial functionality. The identity is anchored by a sharp, minimalist aesthetic defined by high-contrast colour blocking, utilizing a palette of stark matte black balanced by bold, vibrant orange geometric elements. Central to the design is the use of Di Grotesk, a geometric sans-serif typeface that ensures high legibility across varied touchpoints, from public transit billboards and vertical posters to functional metal A-frame signage. The team expertly employs a fluid, recurring graphic motif—a curved line originating from the letter Ż—that acts as a kinetic underscore, subtly mirroring the melodic nature of the trombone-focused event. Through the deliberate use of monochromatic photography and rhythmic circular cropping, the project creates a cohesive visual language that feels both modern and deeply connected to its musical roots. This work demonstrates how a disciplined approach to vector design and grid-based layouts can transform standard event branding into a sophisticated, highly recognizable corporate signature that stands out within the public sphere. By emphasizing typographic rhythm and clean, modular compositions, the project successfully bridges the gap between traditional graphic design and contemporary urban communication.

Commercial

Typography