Hermes

Aug 2024

The Hermes Faubourg Calling Fall 2024 ad campaign masterfully bridges the gap between classic luxury heritage and contemporary visual disruption. Under the creative direction of Nadège Vanhee-Cybulski, the project presents a sophisticated editorial aesthetic that challenges traditional fashion photography norms. The campaign leans heavily into a layered collage technique, utilizing dramatic torn-paper motifs to slice through monochromatic, high-contrast lifestyle portraits. This deliberate fragmentation reveals bursts of rich, saturated color—specifically the vibrant leathers and intricate patterns of the season’s handbags and accessories—which pop with sharp, cinematic intensity against the muted, atmospheric backdrops. By blending live-action technique with graphic design elements, the imagery achieves a modern, conceptual narrative that feels both timeless and aggressively current. The visuals move fluidly between urban cityscapes and pastoral settings, capturing models in candid, elegant motion while keeping the product at the center of the frame. Whether showcasing pebble-grained leather or exquisite silk scarves, the execution emphasizes textural detail and narrative layering. This campaign successfully moves beyond standard commercial branding, adopting a highly stylistic mixed-media approach that functions as a visual manifestation of the Faubourg spirit. Through this fusion of black-and-white editorial minimalism and vibrant, digitally integrated accents, the work creates a compelling dialogue between the house's storied past and its forward-looking, design-oriented future in the global luxury fashion market.

Editorial

Collage