Hermes 'Faubourg Calling' Fall 2024 Ad Campaign 2024

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This image for the Hermes Faubourg Calling Fall 2024 ad campaign presents a dynamic monochrome composition featuring a man wearing a textured leather jacket and a patterned scarf. Diagonal ripped paper edges slice across the frame, revealing a vibrant tan orange leather handbag in the foreground and a textured natural background. The lighting highlights the tactile grain of the leather and the sharp contours of the model's profile. Created under the creative direction of Nadège Vanhee-Cybulski, the piece employs collage framing techniques to merge black and white photography with bold pops of color.