Hermes 'Faubourg Calling' Fall 2024 Ad Campaign 2024

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This monochrome image from the Hermes Faubourg Calling Fall 2024 ad campaign features a female model posing outdoors against a building exterior backdrop. She wears a patterned headscarf tied around her hair and is adorned with metallic bracelets on her wrists. A distinctive torn paper overlay cuts across the lower portion of the frame, revealing a vibrant gold patterned silk scarf underneath. The composition blends black and white photography with dynamic paper-tear collage elements. The lighting highlights the subject's pose and the tactile textures of the apparel and accessories.