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BrandHermes
Project'Faubourg Calling' Fall 2024 Ad Campaign
Monochrome fashion campaign image featuring a model wearing layered necklaces and a jacket with an overlaid torn paper graphic of a jewelled bracelet

Hermes 'Faubourg Calling' Fall 2024 Ad Campaign 2024

Associated creatives

Nadège Vanhee-Cybulski
Nadège Vanhee-CybulskiHermès Creative Director

Tags

jewelleryjewelled braceletdiamond braceletcoloured gemstone braceletluxury bracelet

Description

This monochrome advertising campaign image for Hermes from the Faubourg Calling Fall 2024 project presents a striking collaged composition. A woman with dark hair tied back is captured in profile wearing layered necklaces and a dark jacket, posed against an outdoor architectural background featuring an equestrian statue. A prominent torn paper strip cuts diagonally across the frame, showcasing a detailed luxury jewelled bracelet set with colourful gemstones and diamonds. The overall aesthetic blends high-contrast photography with textured graphic elements and a nocturnal urban atmosphere.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Collage

Industries

Luxury Fashion Houses

Context

Advertising Campaign