Helmut Lang Helmut Lang Men F/W 24 2024

Description

This portrait for the Helmut Lang Men Fall Winter 24 project features a man seated in a black leather armchair, wearing a black zip-up hoodie and matching black pants. The image is captured vertically with clean studio lighting against a neutral background. Bold white typography spelling Helmut Lang is overlaid horizontally across the frame. The styling by Jason Rider complements the minimal aesthetic, captured by photographer Johnson Lui.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Menswear

Color

Background

Grey Seamless

Context

Advertising Campaign