Helmut Lang Helmut Lang Men F/W 24 2024

About

This portrait for the Helmut Lang Men Fall Winter 24 project features a man seated in a black leather armchair, wearing a black zip-up hoodie and matching black pants. The image is captured vertically with clean studio lighting against a neutral background. Bold white typography spelling Helmut Lang is overlaid horizontally across the frame. The styling by Jason Rider complements the minimal aesthetic, captured by photographer Johnson Lui.