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  • ·Helmut Lang Men F/W 24 dark wool coat editorial
Brand
Helmut Lang
ProjectHelmut Lang Men F/W 24
East Asian man in an oversized dark wool coat and black turtleneck standing against a neutral studio wall.

Helmut Lang Helmut Lang Men F/W 24 2024

Associated creatives

Peter Do
Peter DoDesigner
Johnson Lui
Johnson LuiPhotographer
Jason Rider
Jason RiderFashion Editor/Stylist
Nero
NeroHair Stylist
Anita Bitton
Anita BittonCasting Director
Richard Nguyen
Richard NguyenCasting Director
Jon Kung
Jon KungSelf

Tags

man in dark wool coatdark wool coatwool coatman wearing black turtleneckblack turtleneckeast asian manman

Description

An East Asian man is captured in a fashion editorial portrait for Helmut Lang Men Fall/Winter 24, photographed by Johnson Lui. He wears an architectural, oversized dark wool coat with a dramatic structured collar layered over a black turtleneck sweater. The subject stands against a minimalist neutral wall, creating a clean composition. Styled by Jason Rider, the look reflects the brand's contemporary tailoring aesthetic. Hair styling by Nero completes the look.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

White Seamless

Context

Advertising Campaign, Lookbook