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Brand
Helmut Lang
ProjectHelmut Lang Men F/W 24
Man wearing a black structured coat and trousers against a pale background with overlaid brand text

Helmut Lang Helmut Lang Men F/W 24 2024

Associated creatives

Peter Do
Peter DoDesigner
Johnson Lui
Johnson LuiPhotographer
Jason Rider
Jason RiderFashion Editor/Stylist
Nero
NeroHair Stylist
Anita Bitton
Anita BittonCasting Director
Richard Nguyen
Richard NguyenCasting Director
Jon Kung
Jon KungSelf

Tags

man in black coatblack coatman wearing coatman in black trousersblack trousersman posingasian man in black coat

Description

This fashion campaign image for the Helmut Lang Men F/W 24 project features a man posing against a neutral studio background. He is dressed in a black structured coat and matching trousers, styled with sharp tailoring and dark footwear. Large white typography spelling the brand name is overlaid across the composition. The lighting is clean and even, highlighting the clean lines and architectural silhouette of the garments.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign