Heineken: Trust Bars

May 2025

Heineken’s Trust Bars campaign spotlights the global nature of football viewing culture, documenting the shared experiences of fans across Madrid, London, and Seoul. The commercial navigates the rhythms of local hospitality, juxtaposing the typical energy of daytime bar culture with the logistical challenges of late-night, time-zone-shifted match screenings. Developed by LePub Singapore alongside DFY, the film uses a blend of documentary-style observational framing and cinematic lighting. Production services were managed by Prodigious Milan, Core.A Creative, and Cream, with post-production and VFX handled by Prodigious Singapore. Sound design and music were provided by Disctodisc Productions, while Work Post contributed to the final edit.

Horizontal, Action, Cinematic

UEFA Champions League

Bar

TVC / TV Commercial