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Heineken Trust Bars 2025

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This commercial video for Heineken titled Trust Bars explores global football viewing culture, opening in bustling bars across cities like Madrid and London before shifting to Seoul where bars close early for late-night matches. The narrative captures group celebrations, lively crowds watching televised matches, and a bar owner discussing operational challenges. Created by LePub Singapore with production by Prodigious Milan and post-production by Prodigious Singapore, the piece blends documentary-style observational footage with commercial cinematic lighting.