Heineken’s 'Rooftop Revival' campaign addresses the urban housing landscape in Seoul, focusing on the lack of social space for young adults living in high-density environments. The project explores the repurposing of residential rooftops as communal areas, contrasting the scale of city streets with the potential of these transformed outdoor zones.
Produced with a documentary-style approach, the campaign utilizes drone footage and interviews to ground its narrative in local lifestyle and community culture. The execution leans into a clean, cinematic aesthetic to document the evolution of Seoul’s urban spaces.
