Heineken: Rooftop Revival
Brand
Date
Sep 2025
Description
Heineken’s 'Rooftop Revival' campaign addresses the urban housing landscape in Seoul, focusing on the lack of social space for young adults living in high-density environments. The project explores the repurposing of residential rooftops as communal areas, contrasting the scale of city streets with the potential of these transformed outdoor zones. Produced with a documentary-style approach, the campaign utilizes drone footage and interviews to ground its narrative in local lifestyle and community culture. The execution leans into a clean, cinematic aesthetic to document the evolution of Seoul’s urban spaces.
Style
Documentary, Horizontal, Clean
Techniques
Drone footage
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
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