Heineken Rooftop Revival 2025

Description

Heineken's Rooftop Revival video campaign explores the density and urban challenges of Seoul housing, where young adults struggle to find space to host friends. The piece transitions from crowded city streets to aerial views of residential rooftops, introducing green rooftop spaces as a creative solution for socializing. Featuring documentary-style interviews and drone footage of the city, the video highlights local lifestyle and community culture.