Heineken
Live Access
Brand
ProjectLive Access
Date
Feb 2025
Description
Heineken explores the connection between music and social experiences in its Live Access promotional video. The campaign spotlights summer festival culture, showcasing event perks ranging from VIP transport and merchandise to gig tickets and mobile app integration. The spot utilizes live-action technique to capture the energy of festival crowds, layered with motion graphics that lean into the brand’s signature green aesthetic. Allied Global Marketing Ireland and Allied Global Marketing US managed the creative execution for this commercial release.
Style
Horizontal, Commercial, Warm
Techniques
Motion Graphics
Industries
Alcoholic Beverages
Color
Forest Green
Pure White
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
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