Brand
ProjectLive Access
Heineken Live Access 2025
Associated creatives
Tags
Description
This promotional video for Heineken Live Access showcases music festival scenes with cheering crowds, cold drinks, and memorable live experiences. The video highlights campaign offerings such as gig tickets, VIP transport, merchandise, and free pints. Throughout the spot, dynamic green-toned branding graphics are combined with live-action footage of festival-goers enjoying concerts and using mobile ticketing apps. The campaign focuses on rewarding consumers with exclusive access to music moments during the summer season.