Heartland Town Centre Brand Identity 2022

Description

This brand identity project for Heartland Town Centre features a vibrant orange and yellow wayfinding sign displaying the identifier D3 against a clear blue sky. Designed by Vanderbrand, the rectangular sign is split horizontally with an orange top section containing yellow typography and a yellow bottom section featuring small orange text. The sign is mounted on a vertical metal pole, creating a clean composition with high-contrast primary colours and crisp signage typography.

Style

Artistic, Vertical, Clean, Minimalist

Color

Background

Clear Sky

Context

Advertising Campaign