Harvey Nichols Fine Jewelry Launch 2024

Description

This fine jewelry launch campaign image for Harvey Nichols features an elegant product arrangement shot by photographer Alicja Zalewska, with creative direction by Marilla Rizzi. A pair of gold hoop earrings and a distinctive diamond-pave earring rest upon a warm, textured gold surface. Soft, pale yellow flower petals cascade across the top and side of the frame, creating a delicate and luxurious organic framing. The lighting is warm and directional, accentuating the metallic sheen and the brilliant sparkle of the gemstones. The composition balances refined product placement with organic floral elements.

Style

Vertical, Commercial, Warm, Clean

Techniques

Macro, Natural light

Industries

Jewellery

Color

Background

Solid Colour

Context

Advertising Campaign