Ford Harmony 2026

About

Ford presents Harmony, a commercial automotive project that highlights the design features of their latest electric SUV. Set within a minimalist studio environment, the film focuses on the vehicle's modern exterior lines and detailed interior upholstery through a clean, live-action technique. The narrative follows a character interacting with the vehicle's digital dashboard and touchscreen interface, punctuated by lighting transitions that shift from dramatic low-key angles to soft studio illumination. Directed by Brian Petchers with cinematography by Paul Theodoroff, the production was handled by Taproot Pictures with executive production from Josh Carrasquillo.