Ford: Harmony
Brand
Date
Oct 2026
Description
Ford presents Harmony, a commercial automotive project that highlights the design features of their latest electric SUV. Set within a minimalist studio environment, the film focuses on the vehicle's modern exterior lines and detailed interior upholstery through a clean, live-action technique. The narrative follows a character interacting with the vehicle's digital dashboard and touchscreen interface, punctuated by lighting transitions that shift from dramatic low-key angles to soft studio illumination. Directed by Brian Petchers with cinematography by Paul Theodoroff, the production was handled by Taproot Pictures with executive production from Josh Carrasquillo.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
Color
Jet Black
Burgundy
Background
Showroom
Context
TVC / TV Commercial
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