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ProjectHarmony

Ford Harmony 2026

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Description

This commercial video for the Ford Harmony project showcases a sleek red electric SUV inside a minimalist studio setting. A man wearing glasses and a button-down shirt approaches the vehicle, opens the door, and steps inside to interact with the digital dashboard and touchscreen display. Directed by Brian Petchers with cinematography by Paul Theodoroff, the spot highlights the vehicle's exterior lines, interior upholstery, and overall performance. The lighting shifts between dramatic low-key angles and soft studio illumination to accentuate the car's modern design.