Gucci: Luggage
Brand
Date
May 2025
Description
Gucci presents a narrative-driven campaign for its luggage collection, balancing classic luxury aesthetics with a retro-inspired sense of discovery. The project follows a traveler from a secluded, wood-paneled motel room to the coastal highways, anchoring the product within a cinematic framework. Produced by Consulate and GE Projects with creative development from Simmonds Ltd., the campaign utilizes live-action technique to build a nostalgic atmosphere. The visuals rely on warm color grading to emphasize the distinct textures of the luggage and the protagonist's attire.
Style
Horizontal, Cinematic, Warm
Industries
Color
Burgundy
Jet Black
Background
Hotel Room
Context
Advertising Campaign
Associated creatives
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