Logo
  • Home
  • ·Media
  • ·Gucci Luggage campaign video featuring motel scene
Brand
Gucci
ProjectLuggage

Gucci Luggage 2025

Associated creatives

Consulate
Consulate
GE Projects
GE ProjectsProduction
Simmonds Ltd
Simmonds LtdAgency / Creative

Tags

man opening suitcaseman opening luggageman in motel roomman in cowboy hatsuit jacket with studsvintage suitcasegucci luggagesuitcase with galactic light

Description

This Gucci Luggage campaign video features a man in a motel room opening a vintage suitcase that radiates a bright red, galactic light. He removes his cowboy hat, revealing a studded blazer and tie, before scenes transition to a coastal highway where luggage is loaded into the back of a truck. The warm color grading, retro wood-paneled interior, and cinematic framing evoke a nostalgic storytelling style. Produced by Consulate, GE Projects, and Simmonds Ltd.