Gucci
GUCCI FW25 DIGITAL
Brand
ProjectGUCCI FW25 DIGITAL
Date
Oct 2025
Description
Gucci presents the FW25 digital campaign, a series of portraits captured by photographer Letty Schmiterlow. The collection highlights seasonal silhouettes, featuring textured outerwear, layered tailoring, and signature leather goods, including monogrammed and quilted handbags. Fashion editor Rae Boxer curates the collection's styling, accented by hair design from Lukas Tralmer. Set design by Flavia Manacorda utilises a minimal, neutral studio environment to foreground the apparel. The imagery leans into a clean, commercial aesthetic, utilising natural light to define the textures of suede, velvet, and intricate hardware.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Chocolate
Background
Grey Seamless
Context
Advertising Campaign
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