Gucci’s FW25 digital campaign explores a refined studio aesthetic, leaning into minimalist composition and natural light to showcase the season’s collection. The imagery emphasizes textured tailoring and signature leather goods, including monogrammed and quilted handbags, set against neutral, clean backdrops.
Photographer Letty Schmiterlow captures the collection, with fashion editing and styling by Rae Boxer. The production features hair styling by Lukas Tralmer and set design by Flavia Manacorda, providing a cohesive look across the series. Models Grace Van Petten and Laura Savy appear in the campaign, which utilizes an editorial focus to highlight the season's bold color palette and varied materials.
