Gucci presents an editorial campaign featuring actor Dakota Johnson, captured by photographer Su Mustecaplioglu. The series leans into a monochromatic aesthetic, utilizing clean lines and architectural settings to frame the collection's tailoring and eveningwear.
Techniques such as analogue film and chiaroscuro lighting emphasize the texture of the garments and the geometric shadows within the environment. The project is led by fashion stylist Jamie Mizrahi, with hair by Mark Townsend and makeup by Georgie Eisdell, focusing on a polished, natural finish.