Gucci: Dakota Johnson for Gucci
Brand
Date
Sep 2025
Description
Gucci presents an editorial campaign featuring actor Dakota Johnson, captured by photographer Su Mustecaplioglu. The series leans into a monochromatic aesthetic, utilizing clean lines and architectural settings to frame the collection's tailoring and eveningwear. Techniques such as analogue film and chiaroscuro lighting emphasize the texture of the garments and the geometric shadows within the environment. The project is led by fashion stylist Jamie Mizrahi, with hair by Mark Townsend and makeup by Georgie Eisdell, focusing on a polished, natural finish.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
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