Gucci

Sep 2025

Gucci presents an editorial campaign featuring actor Dakota Johnson, captured by photographer Su Mustecaplioglu. The series employs a desaturated, monochrome aesthetic that highlights the collection's sharp silhouettes and architectural tailoring. The imagery leans into the use of natural light and chiaroscuro techniques to define the contrast between the subject and minimalist backgrounds. The production features fashion styling by Jamie Mizrahi, with hair by Mark Townsend and makeup by Georgie Eisdell, emphasizing a clean, polished look throughout the portraits. Techniques including analogue film contribute to the tactile quality of the stills, which move between intimate close-ups and full-length portraits across varied, structured settings.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

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