Gucci

Sep 2025

Gucci presents an editorial campaign featuring actor Dakota Johnson, captured through a series of portrait and lifestyle compositions. The project leans into a refined, monochromatic aesthetic, utilising clean architectural lines and sharp geometric shadows to frame the subject across various settings. Photographer Su Mustecaplioglu employs both natural light and high-contrast techniques to highlight the tailored silhouettes of the collection. The production features fashion styling by Jamie Mizrahi, with hair by Mark Townsend and makeup by Georgie Eisdell, lending a cohesive, polished finish to the series. The imagery frequently incorporates an analogue film feel, balancing minimalist backgrounds with evocative, tactile portraiture.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign