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Dakota Johnson leaning on a car in a white dress for Gucci, photographed in monochrome.
Dakota Johnson wearing a dark jacket with hands held up to her collar against a plain light background
Dakota Johnson in a black suit standing against a paneled wall for Gucci
Dakota Johnson sitting on a white seamless backdrop wearing a light coat and dark tights for Gucci.
Dakota Johnson in a dark coat standing against a plain light wall with harsh shadows in a black and white portrait.
Close-up portrait of Dakota Johnson with dark hair and bangs wearing an olive patterned scarf against a light background
Dakota Johnson wearing a dark textured jacket and blue jeans against a tiled white wall
Dakota Johnson holding a puppy in a monochrome portrait for Gucci photographed by Su Mustecaplioglu
Dakota Johnson in sunglasses and a black coat seated on a chair on an asphalt surface for Gucci.
Four-panel image showing Dakota Johnson posing in a long white dress on a pedestal against a white tiled wall under clear blue sky.
Dakota Johnson leaning on a car in a white dress for Gucci, photographed in monochrome.
Dakota Johnson wearing a dark jacket with hands held up to her collar against a plain light background
Dakota Johnson in a black suit standing against a paneled wall for Gucci

Gucci Dakota Johnson for Gucci 2025

About

Gucci presents an editorial campaign featuring actor Dakota Johnson, captured by photographer Su Mustecaplioglu. The series leans into a monochromatic aesthetic, utilizing clean lines and architectural settings to frame the collection's tailoring and eveningwear. Techniques such as analogue film and chiaroscuro lighting emphasize the texture of the garments and the geometric shadows within the environment. The project is led by fashion stylist Jamie Mizrahi, with hair by Mark Townsend and makeup by Georgie Eisdell, focusing on a polished, natural finish.

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