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Model Bella Hadid wearing black Gucci optical glasses and a taupe trench coat against a white background.

Gucci Fall-Winter 2026 Campaign 2026

About

Bella Hadid poses in a close-up portrait for the Gucci Fall-Winter 2026 campaign, photographed by Mark Seliger with art direction by Riccardo Zanola. She wears bold black acetate eyeglasses, a small hoop earring, and an oversized taupe trench coat with an exaggerated collar. Her dark hair is styled with a wet-look slicked texture across her forehead. The composition features clean high-key studio lighting against an unbroken white seamless backdrop, emphasizing facial contours and sleek eyewear craftsmanship.

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Background

White Seamless

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Advertising Campaign