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Brand
Gucci
ProjectFall-Winter 2026 Campaign
Close-up portrait of a man with a buzz cut wearing black Gucci sunglasses and a black leather jacket against a white background.

Gucci Fall-Winter 2026 Campaign 2026

Associated creatives

Mark Seliger
Mark SeligerPhotographer
Riccardo Zanola
Riccardo ZanolaArt Director

Tags

man in black sunglassesman in sunglassesmale model in sunglassesmale modelbuzz cut manblack sunglassesgucci sunglassesblack leather shirtleather shirtblack jacket

Description

A close-up studio portrait highlights a male model wearing black rectangular Gucci sunglasses with branded temples. He wears a black leather buttoned shirt and jacket against an evenly illuminated white seamless background. Directional hard light creates strong contrast and deep shadows across his face and neck, emphasizing his buzz cut and chiseled features. The polished, monochromatic styling centers on luxury eyewear and modern tailoring.

Style

Vertical, Commercial, Moody, Clean

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

White Seamless

Context

Advertising Campaign