Gucci

Jul 2025

For the Gucci Fall 2025 ad campaign, photographer Catherine Opie and art director Riccardo Zanola orchestrate a masterclass in editorial minimalism that feels both timeless and aggressively contemporary. Defined by a stark, monochromatic aesthetic, the series leans into high-contrast studio strobe lighting to emphasize the tactile richness of the collection. Stylist Suzanne Koller curates a sophisticated dialogue between materials, juxtaposing heavy wools and textured tweeds against the delicate permeability of lace camisoles and the sleek, polished finish of signature leather handbags. The imagery is anchored by a diverse cast of models, including Akito Mizutani and Coumba Mballo, whose neutral, steady gazes allow the garments—ranging from vibrant purple overcoats to structured, pastel-hued tailoring—to command the frame. Rather than relying on ornate backdrops, the campaign uses deep mahogany, brown, and taupe studio environments as a grounding foil for the saturated color palette. Every portrait serves as a clinical yet evocative study of form, where meticulous composition highlights details like metallic horsebit hardware and intricate embroidery. Through this refined visual language, the campaign captures a sense of poised elegance, blending the heritage of a luxury fashion house with a modern sensibility that feels intentional, precise, and remarkably curated.

Editorial, Vertical, Commercial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Fashion