Gucci Fall 2025 Ad Campaign 2025

About

This studio portrait for the Gucci Fall 2025 ad campaign was photographed by Catherine Opie with styling by Suzanne Koller and art direction by Riccardo Zanola. The model is seated on a wooden stool against a muted grey seamless backdrop, wearing a slate grey button-down shirt with a matching tie, dark brown trousers, and black slip-on shoes with metallic hardware. He holds a large dark duffel bag featuring prominent green and red web striping and gold hardware across his lap. The lighting is soft and directional, casting gentle shadows that define the form of the subject and accessories within the minimalist studio space.