BrandGucci
ProjectFall 2025 Ad Campaign

Gucci Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait from the Gucci Fall 2025 ad campaign features an elderly female model with long grey hair, captured by photographer Catherine Opie with art direction by Riccardo Zanola and styling by Suzanne Koller. The subject wears a structured grey tweed jacket and matching skirt, paired with black leather gloves and gold-rimmed glasses resting on the lapel. The studio composition utilizes soft, even lighting against a neutral grey seamless background, emphasizing the tactile qualities of the classic wool tweed fabric. The subject maintains a serious expression with direct eye contact.
Style
Editorial, Vertical, Desaturated, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Medium Grey (70%)
Jet Black (30%)
Background
Grey Seamless
Context
Advertising Campaign


