Gucci

Aug 2024

For the Gucci Eyewear Fall 2024 ad campaign, creative director Sabato De Sarno strips away the noise to deliver a masterclass in modern luxury minimalism. Captured through the lens of photographer Mario Sorrenti, the series of portraits serves as a testament to the power of editorial portraiture, where clean studio aesthetics allow the product to take center stage. By utilizing a precise interplay of studio strobe lighting, the campaign achieves a high-key effect that emphasizes the sharp contours of the eyewear and the tactile richness of the materials, from glossy acetate to sophisticated tortoiseshell. The visual language is intentionally restrained, relying on a neutral, uniform color palette that draws the eye directly to the signature gold-tone hardware and iconic logo branding that define the new collection. With the guidance of stylist Suzanne Koller, the models—including Abbey Lee, George Barnett, He Cong, and Liya Kebede—are presented in a state of polished refinement, often finished with slicked-back, wet-look hair that creates a cohesive, high-fashion silhouette. By blending technical commercial rigor with a subtle, intimate sensibility, the imagery bridges the gap between catalog utility and high-art fashion photography. This is not just a showcase of accessories, but a deliberate exploration of personality, where the frames act as the definitive anchor for every meticulously styled, character-driven look presented throughout this latest seasonal rollout.

Vertical, Commercial, Commercial

Studio strobe

Eyewear, Fashion