Goodparts

Dec 2020

The brand identity for Goodparts encompasses a comprehensive visual system spanning print collateral, packaging design, and commercial product photography. The project leans into a minimalist aesthetic, utilizing a restrained palette of olive green and black set against off-white textures to establish a cohesive graphic language. Bold sans-serif typography serves as a primary driver, often paired with vibrant orange accents and clean, geometric elements that suggest a technical yet playful brand positioning. Executed with contributions from ABD Creative Office, Univers Brand Design, Saul Osuna, and DNCO, the work integrates across various formats, from outdoor billboard placements to tactile, studio-shot product compositions. The packaging design emphasizes sustainable, organic cues through earthy tones and clear typographic hierarchy. Across both environmental and studio settings, the branding maintains a sharp, commercial focus, employing clean layouts and deliberate texture contrasts—ranging from weathered brick to industrial acoustic foam—to ground the identity in an accessible, modern space.

Horizontal, Commercial, Clean, Minimalist