Goodparts: Brand Identity

Dec 2020

This brand identity project for Goodparts delivers a cohesive visual system across print, packaging, and digital touchpoints. The design centers on a clean, minimalist aesthetic that balances bold sans-serif typography with high-contrast graphic elements. By integrating earthy tones and structured layouts, the identity adapts to various formats, ranging from outdoor billboards and posters to intricate product packaging and studio-based commercial photography. The execution relies on precise typographic hierarchy and deliberate color blocking, often pairing muted olive greens or off-white textures with vibrant orange accents. The visual language, which includes technical descriptions and minimalist monograms, emphasizes a tactile approach to design. The project incorporates diverse techniques such as analogue film photography, vector graphics, and 3D render/CGI elements to maintain a sharp, polished appearance across all collateral. Credits include ABD Creative Office, Univers Brand Design, Saul Osuna, and DNCO.

Horizontal, Commercial, Clean, Minimalist