Goodparts Brand Identity 2020

Associated creatives

ABD Creative OfficeProjects by

Univers Brand DesignProjects by

Saul OsunaProjects by

DNCOProjects by

Description

This image showcases a brand identity project for Goodparts, featuring a vivid yellow paper sheet draped over the top of a channel-tufted dark brown leather banquette. The printed sheet displays bold black typography with repetitive lettering arranged in vertical columns. The composition focuses closely on the texture of the smooth leather upholstery and the crisp contrast of the yellow print. The lighting is soft and natural, highlighting the grain of the leather and the paper surface. Additional credits include ABD Creative Office, Univers Brand Design, Saul Osuna, and DNCO.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Analogue / film, Natural light

Color

Golden Yellow (50%)

Chocolate (50%)

Context

Advertising Campaign