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BrandGoodparts
ProjectBrand Identity
Four large vertical posters with colorful typographic design mounted on metallic pillars outdoors with a blurred figure walking past.

Goodparts Brand Identity 2020

Associated creatives

ABD Creative Office
ABD Creative OfficeProjects by
Univers Brand Design
Univers Brand DesignProjects by
Saul Osuna
Saul OsunaProjects by
DNCO
DNCOProjects by

Tags

advertising postersposters on pillarstypographic postersexhibition postersdisplay pillars

Description

Four rectangular advertising posters featuring bold multi-coloured typography are mounted on tall metallic display pillars outdoors. The posters display text including The Davidson Prize and 2020 Theme Home Work A New Future in orange, purple, yellow, and green colour blocks. A blurred figure moves through the right side of the foreground, suggesting motion against a textured metallic exterior wall and concrete ground. Natural daylight illuminates the scene with sharp shadows cast by the vertical structures.

Style

Horizontal, Commercial, Clean

Techniques

Long exposure, Natural light

Color

Golden Yellow (40%)
Cobalt (30%)
Forest Green (30%)

Background

Rooftop

Context

Out of Home (OOH)