2DADS
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2022
Description
2DADS presents a multi-faceted brand identity project that spans across out-of-home advertising, product packaging, and editorial design. The work utilizes a variety of visual languages, ranging from high-contrast monochrome aesthetics with film-like grain to clean, minimalist 3D renders. Across the various touchpoints, the design system leans into bold, custom typography and vibrant color palettes to maintain consistency. The execution incorporates techniques such as long exposure photography to capture urban motion, alongside graphic-led composition and editorial-style outdoor signage. The project development reflects a collaboration involving Pentagram, Orchidea Agency, Order, DNCO, and Ocular.
Style
Horizontal, Commercial, Clean
Color
Jet Black
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