GoodMovement

Aug 2022

IYA Studio has developed a comprehensive brand identity for GoodMovement, a project encompassing both physical product design and lifestyle brand collateral. The creative execution balances a clean, minimalist aesthetic with functional graphic design, as seen in the custom packaging for fitness resistance bands and apparel. The project channels a cohesive visual language through consistent typography and high-contrast color pairings. Applications range from sustainable cardboard packaging to branded textile design, featuring vector-based iconography and motion graphics that maintain a clear corporate identity across digital and physical touchpoints. Photography captured for the brand leans into a candid, lifestyle approach, utilizing natural light and an analogue-inspired texture to ground the identity in an active, outdoor context.

Clean, Horizontal, Commercial, Minimalist

Advertising Campaign