GoodMovement Brand Identity 2022

Description

Graphic design project for GoodMovement created by IYA Studio, featuring a close-up stack of fitness resistance bands in green, purple, and black. Each band is printed with distinct branding, weight classifications, and kilogram measurements including light, medium, and heavy tiers. The arrangement rests on a reflective surface that creates sharp symmetrical mirror images of the text and bands below. Clean studio lighting highlights the smooth matte texture of the rubber materials and crisp typographic details.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Typography

Industries

Fitness

Color

Context

Advertising Campaign