GoodMovement Brand Identity 2022

About

This brand identity campaign image for GoodMovement features a black man stretching outdoors on a paved tarmac surface using a purple resistance band. He wears a yellow t-shirt with green branding graphics on the back and black athletic shorts. Several other people are visible in the background standing near grassy verges and residential houses. The natural daylight gives the scene a casual, candid editorial feel with realistic film-like textures. The composition focuses on the athletic stretch while showcasing the branded apparel.