GoodMovement Brand Identity 2022

Description

This brand identity campaign image for GoodMovement features a black man stretching outdoors on a paved tarmac surface using a purple resistance band. He wears a yellow t-shirt with green branding graphics on the back and black athletic shorts. Several other people are visible in the background standing near grassy verges and residential houses. The natural daylight gives the scene a casual, candid editorial feel with realistic film-like textures. The composition focuses on the athletic stretch while showcasing the branded apparel.

Style

Lifestyle, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Fitness

Color

Background

Street

Context

Advertising Campaign, Editorial