Imprint Works: Brand Identity

Nov 2023

Imprint Works establishes a versatile brand identity centered on a high-contrast aesthetic and industrial workshop culture. Through a collaboration with IYA Studio, the project deploys a bold visual language featuring vibrant lime green accents set against stark monochrome grid systems and minimalist typography. The identity leans into a hands-on, collaborative ethos, documenting the tactile process of screen printing, heat pressing, and garment production. The project bridges digital and physical spaces, ranging from motion graphics and interactive web design to editorial photography. Techniques such as analogue film grain, screen printing, and fluid motion design give the brand a textured, tactile quality. By combining rigid geometric structures with organic, wave-like distortions, the work establishes a distinct visual signature for the brand's apparel and multimedia output.

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