Goodman Last mile 2023
Associated creatives
Tags
Description
This advertising campaign image for Goodman's project Last Mile features a delivery cyclist in a modern urban setting. Photographed by Drew Wheeler with creative direction by Benjamin Gay and styling by Jess Reis, the shot captures a male cyclist wearing a black athletic top, helmet, and half-finger cycling gloves. He is seated on a bicycle while looking down at a smartphone in his hands, with a delivery backpack secured on his back. The background shows contemporary architectural elements under natural light.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Vehicle Rental & Rideshare
Color
Jet Black (70%)
Background
Commercial Office
Context
Advertising Campaign