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Delivery cyclist wearing a helmet and black sportswear holding a smartphone while riding a bicycle outdoors.

Goodman Last mile 2023

About

This advertising campaign image for Goodman's project Last Mile features a delivery cyclist in a modern urban setting. Photographed by Drew Wheeler with creative direction by Benjamin Gay and styling by Jess Reis, the shot captures a male cyclist wearing a black athletic top, helmet, and half-finger cycling gloves. He is seated on a bicycle while looking down at a smartphone in his hands, with a delivery backpack secured on his back. The background shows contemporary architectural elements under natural light.

Brand

Goodman

Project

Goodman Last mile 2023

Keywords

delivery cyclist using smartphonedelivery cyclistcyclist using smartphonecyclistman on bicyclemale courierdelivery worker

Credits

Benjamin Gay
Creative Director
Drew Wheeler
Photographer
Yonder Creative
Creative Agency

Styles

HorizontalCommercialWarm

Techniques

Natural light

Industries

Vehicle Rental & Rideshare

Background

Commercial Office

Context

Advertising Campaign
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