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marcs: Spring-Summer 23

Brand
Date

Jan 2023

Description

Marcs presents its Spring-Summer 23 collection through an editorial fashion campaign that leans into an outdoor lifestyle aesthetic. Photographed by Drew Wheeler, the series captures a sense of movement and community through dynamic group shots and candid interactions set against sun-drenched, open landscapes. The production emphasizes casual summer apparel, utilizing natural light and warm, golden hour tones to highlight the textures of the seasonal collection. Creative execution was supported by hair stylist Sophie Roberts and make-up artist Molly Warkentin, who maintained a clean, polished look across the series. The campaign was brought to fruition with production by Brooke Smith and styling oversight by Bridie Gilbert.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Context

Advertising Campaign

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