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marcs

Spring-Summer 23
Brand
Date

Jan 2023

Description

The Marcs Spring-Summer 23 campaign leans into a vibrant, outdoor lifestyle aesthetic. Photographed by Drew Wheeler under consistent natural light, the editorial series captures a series of dynamic, candid moments set against expansive green landscapes and clear blue skies. The imagery emphasizes casual summer apparel, utilizing a warm palette that aligns with the season. The project was developed under the creative direction of Justin Woo, with styling by Bridie Gilbert, hair styling by Sophie Roberts, and make-up by Molly Warkentin. The campaign focuses on communal, energetic movement, featuring a cast of models in a variety of seasonal settings, from park-based action shots to relaxed, intimate group portraiture.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Context

Advertising Campaign

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