Goodman Last mile 2023

Description

A delivery worker crouches to place a white parcel down on a coir doormat on a paved entranceway for the Goodman Last Mile campaign. The worker wears a navy blue uniform shirt, matching trousers, a quilted vest, a cap, and tan work boots. The composition is captured with natural lighting and a slightly elevated angle, focusing on the careful placement of the package. Benjamin Gay serves as creative director, Drew Wheeler as photographer, Jess Reis as stylist, with Yonder Creative credited as the creative agency.

Style

Vertical, Commercial

Techniques

Natural light

Color

Background

Street

Context

Advertising Campaign