Good Shit Vegan Kebabs: Brand Identity

Mar 2022

Good Shit Vegan Kebabs establishes a raw, high-contrast brand identity that blends street-level activism with modern graphic design. The visual system, developed by Pràctica and Usted, leans into bold, hand-drawn typography and stencil-style lettering to create an uncompromising presence across both physical and digital touchpoints. Photography by Enric Badrinas anchors the campaign in a tangible, street-oriented aesthetic. The work incorporates a mix of documentary-style motion graphics, clean editorial layouts, and natural light photography to bridge the gap between menu design and social commentary, utilising gritty, analogue-inspired textures.

Horizontal, Commercial, Clean

Advertising Campaign