Good Shit Vegan Kebabs

Mar 2022

Good Shit Vegan Kebabs establishes a distinct brand identity that bridges street-level grit with clean, high-contrast graphic design. Developed by Pràctica and Usted, the visual system leans into raw textures and hand-drawn typography to create a direct, playful aesthetic that extends from print collateral to physical storefronts. The identity relies on a stark monochrome palette punctuated by warm, natural light and organic materials like oriented strand board. Photography by Enric Badrinas grounds the project, capturing both the architectural details of the shop front and the tangible, everyday experience of the packaging. Through a mix of animation, motion graphics, and editorial-style photography, the brand maintains a cohesive visual language that feels both activist-inspired and contemporary.

Horizontal, Commercial, Clean

Advertising Campaign