Good Money Brand Identity 2023

Description

This graphic illustration is part of the brand identity project for Good Money, featuring artwork created by Cristina Daura and graphic design by New Studio. The vertical composition is set against a vibrant lime green background with bold turquoise typography at the top stating Unlimited 1.5% Cash Back alongside the brand logo. A whimsical illustrated figure rides a green origami-style horse marked with a dollar sign. Small blocks of placeholder text are positioned at the bottom corners of the frame. The overall aesthetic is graphic, playful, and high-contrast.

Style

Artistic, Vertical, playful, Graphic

Techniques

Typography, Ink

Industries

Banking

Color

Background

Solid Colour

Context

Advertising Campaign