Brand
ProjectBrand Identity

Good Money Brand Identity 2023
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Description
This graphic illustration is part of the brand identity project for Good Money, featuring artwork created by Cristina Daura and graphic design by New Studio. The vertical composition is set against a vibrant lime green background with bold turquoise typography at the top stating Unlimited 1.5% Cash Back alongside the brand logo. A whimsical illustrated figure rides a green origami-style horse marked with a dollar sign. Small blocks of placeholder text are positioned at the bottom corners of the frame. The overall aesthetic is graphic, playful, and high-contrast.